Irresistible is Twisties positioning and music is part and parcel of a teenager’s life. So we combined both and conceived ‘Play the Twisties City’. A surreal city where every thing in the city from living beings to inanimate objects come to life to grab a Twisties pack via music.
This is then carried on off screen via on-ground activation on the streets, musical POSMs, musical bus stops, guerilla activities and website.