When it comes to basketball in China, kids love Kobe. But they have all his flashiness but none of his skill. A traditional TV ad could easily instruct kids to play better but we needed action not views. We wanted kids to play how Kobe plays, feel what Kobe feels, and wear the shoes that Kobe wears. We ditched the TV in favor of something a little more provocative and confronting – an old slaughterhouse. We transformed this space into a Temple of Kobe. An experience designed to challenge kids to 5 tests based on Kobe’s greatest basketball asset. Each individual test was an onslaught to the senses forcing ballers to rely on instinct, skill and reflex. Flashy moves didn’t count for anything here. The experience was as beautiful as it was physically demanding. A stunning case of art and sport merging to create an unforgettable experience kids will never forget.